Veering away from the negative stereotypes commonly seen on Western counterparts, ONE Championship instead proudly celebrates the deeply rooted Asian values of integrity, humility, honor, respect, courage, discipline and compassion. Recently, the promotion’s chairman and CEO Chatri Sityodtong enumeration Asian sports superstars who embody such values.
“If you look at the history, who’re the biggest celebrities in Asia?” Sityodtong asked. “Any industry, across all walks, Jackie Chan, Bruce Lee, Jet Li, Donnie Yen all happened to be martial artists, all happened to be amazing in their respective arts but as human beings they’re kind, gentle, humble, strong, courageous, respectful, compassionate.”
“This is something Asians care about,” the ONE Championship chairman and CEO continued. “It’s not an accident that Manny Pacquiao or Yao Ming reflect and exemplify those values, and I don’t think that would change. This is something very deep rooted in Asian history, Asian culture, and Asian values. This is something that we’re very focused in celebrating.”
On October 6, 2018, the first ever ONE Championship boxing match will take place at “ONE: Kingdom of Heroes” in Bangkok, Thailand. Sityodtong said, “What we want to do is showcase all the combat sports, all the flavors, and hopefully we’ll get multi-division champions across the different platforms to really celebrate Asia’s greatest cultural treasure, martial arts.”
While ONE Championship has started bringing in big names in martial arts, it has no shortage of their own homegrown heroes and champions. Because of the hard work put in by the people behind it, the promotion has evolved to what it is now, the number one martial arts organization in the world.
Sityodtong has put a premium in building Asian heroes and the promotion has done just that with Asian household names such as Eduard “Landslide” Folayang, 34, of the Philippines, Angela “Unstoppable” Lee, 22, of Singapore and “The Burmese Python” Aung La N Sang, 33, of Myanmar. For the ONE Championship chairman and CEO, athletes like Folayang, Lee and Aung are the types of heroes that the Asian culture celebrates for being the embodiment of true Asian values.
From building heroes inside the cage to dominating the metrics outside of it, ONE Championship will continue to grow and so will the fan base that continues to support it. Meanwhile, here is a short interview with Sityodtong about Folayang’s recent bouts: